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Howletts Passport

Client

Howletts Wild Animal Park

Additional Info

Campaign Concept, Branding, Illustration, Design, Copywriting, Advertising (Press, Outdoor).

Background

Howletts is the Wild Animal Park with surprises around all corners. From glass fronted tiger enclosures offering a close encounter with the biggest of cats to gorillas, clouded leopards, monkeys, and hundreds of rare and endangered species from around the world. We're also home to the UK's largest herd of African elephants and have a Black Rhino breeding sanctuary.

The brief

england was asked to increase the awareness of Howletts and the promotion of their new Passport ticket offering across a variety of media channels with the objective of increasing footfall, repeat visits and to promote the variety of activities that the park has to offer. The Howletts Passport: a ticket that enables you to enjoy 90 acres of adventure all year round for the price of just one standard entry ticket.

The approach

We strategically placed two different types of creative in local and regional media, including press, posters, flyers, online marketing and radio, establishing a strong visual brand that is engaging and impactful whilst still emphasising a fun, fresh and vibrant campaign reaching both Adults and Children.

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