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Ironbridge Gorge World Heritage Site Branding


Telford & Wrekin Council

Additional Info

Strategy, Branding, Illustration, Brand Guidelines, Signage.


Ironbridge Gorge is a designated World Heritage site and one of Shropshire’s top attractions, the Ironbridge Gorge is known throughout the world as the birthplace of the Industrial Revolution.

england were briefed to create the high profile identity for the site, a site seen by thousands of visitors every year.

We also formed steering groups to help with the project research which then helped create a clear brief before any work was started on the identity.

The identity visually shows some of the key landmarks in the gorge, encapsulated within the ‘I’ creating a bold and iconic mark that can be used on all literature, signage and tourist gifts. We also created a comprehensive brand guidelines document to help stakeholders use the mark correctly.

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