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NOW That’s What I Call Music!
Dance and Sing


Tubby Games

Additional Info

Strategy, Packaging Design, Website Design, Advertsing (Press, TV, Web), PR, National Press Launch Event, Media Buying, Social Media.

After a competitive pitch process england were chosen by Tubby Games to provide a broad spectrum of strategy, design, marketing and PR services for the development and launch of their new Nintendo Wii game which centered around Music giant EMIs iconic NOW That’s What I Call Music! brand.

The team here at england worked closely with the client and EMI on all elements of the game launch including the design of all marketing assets both online and offline. We worked on everything from the design of the game packaging to the design and development of the game website, from the national press launch to the production of the game trailer and TV advert to support the national launch campaign.

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