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Additional Info

Strategy, Art Direction, Branding, Stationery Design, Literature Design, Website Design, Advertising (Press), Exhibition Design, Photography, Assorted Give-a-ways.


Shackletons have been designing and producing luxurious specialist furniture for over 50 years. They believe in delivering comfort and their level of excellence in design, innovation and product quality is coupled with strong customer service which builds relationships that last a lifetime.

The Brief

england were tasked with creating a new brand identity for Shackletons whilst retaining their core values of outstanding quality and craftsmanship.

The Approach

Our goal was to effectively create an evolution of their existing identity. We wanted to inject a fresh, clean and contemporary look that brought Shackletons into the 21st century.

Initially we conducted a brand analysis to determine what originally made Shackletons successful and what their real point of difference was. Next we developed a plan that would storyline its core values and essential qualities that set it apart from the competition. We decided to focus on the theme of ‘Creating Comfort’ as this aspect is central to Shackletons’ 50 year heritage.

england set out to create the contemporary new look, which includes a state-of-the-art website, logo, brochure, exhibition stand and a print advertising campaign.

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