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Leeds City Council - Sports Centres

The Brief

Leeds City Council has been undertaking a city-wide improvement and renovation program across its sports and leisure facilities. The council wanted a brand identity that would increase the appeal and accessibility of the leisure centres and make them instantly recognisable as public facilities.

What we did

We devised an eye-catching, flexible identity in a range of rainbow colours which reflects a sense of energy and movement involved in sport.

A little extra

Brand guidelines were also created to facilitate implementation of the identity across signage, from exterior signage through to toilet facilities, sports clothing and literature. So a city-wide synergy was created enabling the council to communicate with the public in a clear, consistent way.

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Leeds City Council

Additional Info

Strategy, Branding, Literature Design, Photography, Signage Systems.

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