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York Youth Mysteries

Client

City of York Council

Additional Info

Branding, Design, Website Design, Art Direction, Photography.

York Youth Mysteries (YYM) is an established theatre company that communicate key stories from the bible. The company have an ageing membership and to bring the Mysteries to a younger audience they needed to raise the awareness and bring a youthful perspective to the original plays.

We established a strong visual brand identity for YYM, that is engaging and impactful and use contemporary visuals that appeal to the target audience, whilst still emphasising the biblical references.

We planned and delivered an integrated communications plan comprising direct mail, poster, teaser postcards and website.

The identity has increased awareness and interest in the group. The company website has had over 12,000 visitors in the last 6-months and membership has increased beyond target numbers.

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